AS women across the country ditch their make-up for barefaced photos to raise awareness of breast cancer, one group has taken it a step further.
The latest social media craze has seen thousands of women post selfies – a photo you take of yourself with a smartphone – make-up free.
They then nominate friends to do the same and donate money to Cancer Research UK.
The spontaneous nationwide fundraising craze has already generated more than £1million.
But Lucy Wright, of St Annes, Colchester, decided she would raise awareness...by taking her top off.
She said: “Everyone started take bare-faced photos of themselves for breast cancer awareness. I’m not really one for makeup, but I was nominated.”
However, the selfie fundraiser has drawn criticism from some for being too self-indulgent.
Lucy said: “Before I had the opportunity to do mine, I saw how the idea was being criticised.
“Everyone was being really negative, saying: What’s this going to do?
“So I decided to go one step further – one better – to give the critics something to moan about.
“I wanted to show people this isn’t a joke.”
Read the full story in today's Gazette.